India’s record-breaking performance at the Tokyo Olympics, securing seven medals, marked a historic moment in the nation’s sports history. However, post-Olympics, a critical issue emerged: the protection of individuals’ reputation and image in India. Many businesses, including major brands, utilized athletes’ names and images without authorization for advertising. Notably, gold medalist Neeraj Chopra and badminton star PV Sindhu were prominently featured. The Advertising Standards Council of India (ASCI) objected to unauthorized usage, emphasizing the need for legal authorization. The concept of “image rights” encompasses an individual’s ownership over their name, likeness, and associated attributes, ensuring the protection of their holistic identity.
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