03 / For Trade Mark Partners
Whether the mark is free—and who is using it anyway.
Trade mark practice turns on two search problems. Can the brand be adopted and registered, and is somebody trading on it right now, in a marketplace or on a platform nobody has looked at?
Aumirah Analytics runs registry and common law clearance searching across jurisdictions, and monitors marketplaces, social platforms, domains and app stores for use of the client’s marks. Clearance reports reach a recommendation rather than presenting a list of hits. Monitoring arrives triaged and evidenced, not as a raw feed for an associate to sift.
Capability 01
Search and Clearance
Registered rights and unregistered use, searched together—because a clean register is not a clean answer.
- Registry searches, identical and similar
- Common law and unregistered use searches
- Full availability and clearance searches
- Knockout and screening searches
- Multi-jurisdiction clearance
- Device, logo and image mark searching
- Company, trading and business name searches
- Domain name and typo-variant searches
- Marketplace and app store searches
- Social media handle and account searches
- Trade directory and industry-source searches
- Classification and specification research
- Conflict and coexistence analysis
- Risk assessment with a stated recommendation
Capability 02
Brand Monitoring and Enforcement Intelligence
Continuous watching of the places infringement actually appears, with findings triaged before they reach the legal team.
- Registry watch for identical and similar applications
- Marketplace monitoring across major platforms
- Counterfeit and unauthorised listing identification
- Social media monitoring for accounts, handles and impersonation
- Domain registration and typosquat monitoring
- App store listing monitoring
- Website and e-commerce storefront monitoring
- Paid search and keyword-use monitoring
- Seller and repeat-infringer profiling
- Watch notice triage and prioritisation
- Evidence capture with date, source and provenance
- Platform takedown evidence packs
- Escalation reporting against agreed criteria
Capability 03
Portfolio and Prosecution Support
Keeping a portfolio accurate, current and consistent with how the marks are actually used.
- Portfolio audits and register reconciliation
- Ownership and chain-of-title review
- Assignment and security-interest research
- Renewal and deadline tracking
- Class and specification review
- Filing strategy and jurisdiction research
- Examination and office action research
- Prior rights and citation research
- Evidence of use compilation
- Genuine use and non-use research
- Competitor portfolio analysis
- Portfolio schedules and status dashboards
Capability 04
Opposition and Dispute Support
The evidential groundwork behind oppositions, cancellations and infringement matters.
- Opposition and cancellation research
- Prior use and first-use evidence gathering
- Reputation and goodwill evidence research
- Use chronologies with dated sources
- Infringement evidence files
- Comparable decision and precedent research
- Party and counterparty background research
- Market and channel research
- Source-linked analytical reports
Deliverables
What the trade mark team receives
- Clearance reports with risk assessment and a stated recommendation
- Conflict matrices and coexistence analysis
- Search strategies and source records
- Triaged watch notices, ranked by relevance
- Monitoring reports on an agreed cycle
- Evidence files with capture dates and provenance
- Takedown-ready evidence packs
- Portfolio schedules and renewal trackers
- Lawyer-ready findings with review notes and limitations
The Difference
A watch service produces notices. We produce decisions.
Most monitoring output is volume: hundreds of near-matches a month, each needing somebody to decide whether it matters. That sifting usually lands on an associate, or quietly stops happening.
We do the sifting. What reaches the legal team has been assessed against the client’s marks, classes and markets, ranked, and—where it warrants action—already evidenced.
What we absorb
The volume
- Raw registry watch notices across jurisdictions
- Marketplace listings matching the mark or a variant
- Social accounts and handles using the brand
- New domain registrations and typo variants
- App store listings and developer names
- Repeat listings from sellers already actioned
What you receive
The decisions
- What is genuinely relevant to the client’s marks and classes
- Why it matters, and how close the conflict runs
- Our assessment of priority, with reasoning
- Evidence captured and dated, ready to act on
- Items recommended for takedown, opposition or watch
- Everything set aside, and why—so nothing is silently dropped
Our view is offered for the partner to accept or reject. Nothing is filtered out without a record of it.
Also Relevant
Start a Conversation
A clearance to run, or a brand to watch?
Tell us the marks, the classes, the jurisdictions and the platforms that matter.
We will propose a search scope or a monitoring cycle and the form the reporting should take.